Ranking as the world’s eighth-largest economy and the fifth-largest country, Brazil’s population of 210 million people is predominately urban (86 percent), with a stable middle class. The country’s expanding middle class increased from 12.5 million households to more than 21 million from 2000 to 2016 and is expected to grow to 22.3 million households by 2021.
Understanding your current and target customers needs and the current available offers is the key to capture value in the market.
Market conditions related to local available distribution channel or supply issues based on infra-structure restriction can either change you plan or compromise you payback.
To make business in foreign cultures requires the ability to build relationships and the capacity to negotiate effectively.
Finding partners, and jointly planning your market development often benefits from an outsider's view, whose due diligence can give you the reassurance that the business marriage will be long and profitable.